3 mins read

Smart Phones are Smart for Homework Time, Too

When I was growing up, “homework time” looked like this: books and papers spread across the kitchen table, TV turned off and all other distractions kept to a minimum, including phone calls with friends (on the shared family phone with the eternally tangled chord). Mom-enforced. Fast forward several decades. Recently, I went upstairs to check…

1 min read

How Much Do Moms Love Their Smartphones?

Did you know that one in every three moms in the U.S. owns a smartphone? Maybe this shouldn’t come as a surprise. We live in an era of tech savvy mamas – ladies who make up a large portion of digital consumption across all channels, including e-commerce and mobile use. After all, women account for 85% of all consumer purchases and if you want to buy something, its a lot easier to read the reviews of other customers and make purchases online.