6 mins read

When Girl-Power Marketing Accidentally Does the Opposite

A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …

3 mins read

Why Using a Professional Power Toothbrush Makes a Difference #OralBSponsored

Before receiving the Oral-B Professional Precision 5000 as part of a blog tour with Modern Mom my family was using the least expensive battery powered toothbrushes we could find from our local grocery store. I could definitely feel and see the difference using a power toothbrush was making over a manual one. However, the Oral-B Professional not only feels 10x better than the battery powered brush I was using; it has also corrected my brushing habits.