We Love These Curvy Swedish Store Mannequins


Have you ever gone into a clothing store and snorted in disgust at the stick figure mannequins modeling the latest fashions? If so, you aren’t alone!

An clothing store in Sweden has drawn praise from women around the world after photos of some curvier than normal mannequins were published online.

The Facebook page “Women’s Rights News” posted pictures of two mannequins dressed in lingerie. They both have fuller thighs, rounder hips and generally more realistic proportions than typical store models.

So far, the photos have received over 50,000 Facebook likes and 16,000 shares.

“I love these! Healthy, but curvy. It is about time the media and society loved curves again. Marilyn Monroe was a size 14 and the world loved her. Power to real women with curves! Love it!” wrote one commenter.

“Anybody saying these mannequins encourage obesity or look unhealthy … [has] a seriously warped perception of what is healthy,” another shared. “I guarantee the ‘bigger’ mannequin in the front there represents a perfect BMI.”

It’s definitely a departure from the super skinny models seen in most U.S. stores. Below is a comparison of the Swedish models with the lingerie mannequins found in Henri Bendel:

Pretty dramatic difference, right?

We love seeing more realistic models, and give big props to this store for taking a step in the right direction – and doing their part to encourage positive body image.

What do you think? Would you prefer to see curvier mannequins in department stores?



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