The makers of high fructose corn syrup are at it again. In addition to their million-dollar ads about how HFCS is not bad for you because it's made from the natural ingredient corn, the makers want to change its name to corn sugar.
The Corn Refiners Association asked the federal government's permission to use the name on food labels. The group hopes to improve the image of this sweetener, found in sodas, cereals and many other foods.
“Clearly the name is confusing consumers,” said Audrae Erickson, president of the association, in an interview. “Research shows that ‘corn sugar’ better communicates the amount of calories, the level of fructose and the sweetness in this ingredient.”
According to the market research firm NPD Group, about 58% of Americans are concerned that high-fructose corn syrup poses health risks.
And, we're still not totally convinced that it doesn't.
Read one mom's expert opinion on the high fructose corn syrup name change.