A new logo can spice up a company and inject fresh juice into a tired status quo, while other times it enrages long-time customers and incites them to speak out. Unfortunately, fashion industry leader Gap found this out the hard way after revealing its new logo last week.
The new design, which featuers a small graduated blue box behind the upper right portion of the "p" of "Gap", replaces the company's iconic "GAP" inside of a navy box. The president of Gap North America stated that he wants the new logo to "honor our heritage through the blue box while still taking it forward." Since the switch, however, customers have been letting it all out on social media sites like Facebook and Twitter, making the store rethink the change.
While we're sure some like the new look, most people who have taken the time to speak up dissented. One customer even threatened to stop shopping at Gap: "This is the worst idea Gap has ever had. I will be sad to see this change take place. If this logo is brought into the clothing [store] I will no long[er] be shopping with the Gap. Really a bummer because 90% of my clothing has been purchased there in the last 15+ years."
To get back on everyone's good sides, Gap responded positively and asked for suggestions. "We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs," the company said on its Facebook page late Wednesday. "We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."