Search Results for: marketing efforts
Girls: One of the Fastest-Growing Sports Markets — and Most Ignored
Last August, a girl made sports headlines. Mo’ne Davis, 13, appeared on the cover of Sports Illustrated after she became the first girl to pitch a shutout game in Little League World Series history. Wait a minute. A teenaged girl on the cover of SI. Not wearing a bikini? Another young female athlete also recently made the news.…
He Said, She Said: Helpfulness At Home
It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space…
Guest Blog: Just Simply…Dad
I dont necessarily think of myself as a modern dad, a todays dad, or even a hip dad. What do I think I am? Just simplydad. Its not a unique title, or even an original one, but recently theres been a bit of a ground swell going on, not unlike my 9-month-olds diaper at times. Im seeing fathers excited to wear it as a badge of honor, celebrated …
That Crybaby, Steve Jobs
Sometimes reading a best-selling book is like going to see a movie all your friends rant that you MUST see. Formula for disappointment. How can anything live up to that kind of hype?
Make The Right Choice – 3 Foods Not To Choose
Have you ever heard the saying No good deed goes unpunished? Sometimes trying to eat healthy can be like navigating a land mine of good vs. bad food, only to find out what we thought was a good choice turns out to be, well, crap. If you are making the effort to eat better in an attempt to get healthy and or lose weight, beware of these three traps that can sabotage the best efforts …