Avtivision Blizzard, the software company that produces Call of Duty video games, is ecstatic.
Call of Duty: Black Ops has broken the previous record for launch-day sales set by Modern Warfare 2 and brought in $360 million. When the game launched Tuesday, gamers in North America and the United Kingdom couldn't wait and bought 5.6 million copies within the first 24 hours it became available.
Call of Duty is an extremely popular game, as evidence by its sales and hours racked up playing by Xbox Live gamers — more than 3 billion hours to date!
“Call of Duty has established itself as a true pop-culture phenomenon,” said Thomas Tippl, chief operating officer of Activision Blizzard, at BMO Capital Markets’ 18th annual Digital Entertainment conference. “We never seem to be surprised by who plays Call of Duty, because it’s everyone — there’s a soldier in all of us."
And some gamers were so excited that they couldn't wait for the official launch. On Sunday, two armed robbers broke into a GameStop as it was about to close and stole 100 copies of the not-yet-released game.