While the FIAT 500 has been on sale in Europe for years, it's been forbidden from entering the U.S. market — until now. FIAT has taken over Chrysler and after some changes were made, mostly having to do with crash standards, the car will appear in showrooms starting in January.
The car is currently on display at the L.A. Auto Show and is getting a lot of attention already.
The company is relying on customization to attract potential buyers. They are offering quite a few options for consumers — including 14 different color choices for paint color and an additional 14 different choices for interior color combinations.
You can visit www.fiatusa.com and configure your dream 500 now.