Bon Jovi Drummer Creates Children’s Line

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Bon Jovi drummer Tico Torres is taking on a new role: designer to the babies!

When he and his cohorts started having babies about a decade ago, he decided he needed to start a collection, which he named rockstarbaby. “It was all just pink and blue, and I thought, ‘I can’t relate to this!’” Torres recalls.

“So I decided to do something with clean white and black — it’s sharper, with more of a hip attitude. I figure parents dress themselves up, so why not have children look that way as well?”

Torres opened a store in NYC in 2000, but closed it shortly after the September 11 terrorist attacks the next year. He started selling exclusively in Europe, but now has returned to the USA via a web store at rockstarbaby.com.

“I grew up with a family of seamstresses,” Torres tells People Moms & Babies. “I’d cut patterns with my grandma, she’d design them and sew them up. My stage costumes from the 1960s to 1990s were handmade.”

It's only natural then, that he designs all the rockstarbaby looks himself. After initial designs, he sends the ideas off to London where his production team turns his sketches into real-life products.

The products, which include clothing as well as other kiddo essentials–pacifiers, bottles, cups, plates, etc, are made for kids ages 0 to 6 years and run from about $10 to $100.

“I’m not trying to reinvent the wheel here,” Torres says, laughing. “But you design for what your lifestyle is about. And right now, I think parents are hipper than they’ve ever been. And that should be reflected in their kids’ clothes.”

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