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Do you feed your child Froot Loops and other foods containing coloring and dyes? Then, you NEED to read the rest of this article. Weâ€™ve always been told that food coloring is harmless and that it just makes foods look more appealing. But, in fact, it is a harmful poison that has the potential to damage your child in various ways, from neurological issues to cancer. These accusations come from a new research report from the Center for Science in the Public Interest (CSPI), a non-profit consumer watchdog organization.