Bethenny Frankel’s Skinnygirl Cocktails Get Booted From Whole Foods


Bethenny Frankel’s “all natural” cocktail line, Skinnygirl, has been pulled from the shelves at Whole Foods – for being not so entirely natural. 

“After discovering that [Skinnygirl Margarita] contains a preservative that does not meet our quality standards, we have had to stop selling it,” the natural and organic grocery chain said in a statement.

The former reality star sold the line of low-fat, pre-mixed drinks for a reported $120 million back in March. According to the new owner, a company called Beam Global, the diet margarita contains “extremely low levels” of a food preservative called sodium benzoate, which is why it’s been kicked out of Whole Foods.

Frankel defended the drinks, claiming they are as close to natural as you can get:

“Skinnygirl cocktails were created to solve a problem: to create a line of guilt-free cocktails allowing women to drink the indulgent drinks they actually want to drink with as few ingredients as possible,” she said (via E! Online). “I’m not making wheatgrass here. If I could put an agave plant and some limes on a shelf I would. [The Skinnygirl Margarita] is as close to nature as possible, while still being a shelf-stable product.”

In a separate statement released to Access Hollywood, she also fired back at Whole Foods: 

“With all due respect to Whole Foods, we were in a dozen of their stores and have decided not to continue in these stores. They represent an infinitesimal fraction of our business. We are, in fact, the fastest growing spirits brand in the U.S. We were bound to piss someone off and everyone loves to try to tear down a success. This is a non-event. I haven’t lost even a wink of sleep.”



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