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Want to have some fun in the sun - without getting a tan? Introducing... the Facekini!
Yes, this is a real thing.
The innovative "protective head mask" is all the rage in China's Shandong province. One online store reportedly sold 542 masks in just 30 days.
Why are so many people donning this super cool swimwear accessory? To look good! Duh!
No, but seriously, that actually is why. Unlike, for example, Los Angeles or New Jersey (we're looking at you, Tanning Mom), there's an aesthetic premium placed on fair skin in China.
“Getting tanned means you work outside in the fields a lot, so skin color is like an indicator of your social status," Alina Zhao, a college student in the U.S. who grew up in Zhejiang, China, told NBC News. "The fairer you are, the wealthier or more respected you seem."
(Those sparkly Twilight vampires would just LOVE China.)
Often paired with a long-sleeved shirt, the Facekini retails for roughly $3 and is available in a variety of styles and colors, like this groovy blue pattern:
Mexican wrestlers and bank robbers around the world are literally dying of jealousy.
Megan Sayers is the managing editor for ModernMom. Follow her on Twitter @MeganSayers