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Navigating the 2024 United States Real Estate Market
The pandemic's far-reaching impact on economies worldwide has set in motion a series of events, including a surge in inflation rates and a rapid increase in mortgage rates. This economic upheaval has led many prospective homebuyers across the United States to bide their time, awaiting the right opportunity to venture into the real estate market.…
Four Ways to Avoid the Money Traps at the Supermarket
Dont Be a Supermarket Zombie Its 5:45 p.m. on a Friday. You are exhausted from the week and have just one more stop before home and the controlled chaos of movie night with your family. You simply need milk, paper towels, fancy cheese for your husband couldnt he be more specific just once and the specialty fish sticks for your finicky fourth grader. Easy right? Youll be in and …
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Little Consumers, Big Marketing
Recently Perri Klass, MD blogged for the New York Times about the Endless Barrage of Hard Sell aimed at our children though marketing messages.
Marketing to Moms Through Dads?
Recently, I had the opportunity to attend and speak at the national marketing-to-moms conference. Sitting through presentations, workshops and general discussions with my marketing industry peers over meals and breaks during the two-day experience, I took mental note of a key theme permeating the conversation: Dads.