Eye makeup can seem intimidating, but once you master a few simple techniques, wearing eye shadow is a fairly simple process. Though eye shadow isn’t an essential part of a minimalist makeup routine, it can bring out your baby blues, browns, greens and hazels to get you noticed. If you’ve got bags or dark circles, consider skipping eye shadow or use concealer to cover them up. Makeup expert Matin Maulawizada says in “O, The Oprah Magazine” that eye makeup can draw attention to problem areas around your eyes.
Choose a neutral shadow color, like brown or peach, if you want to keep things simple. If you decide to go bold, match color to your skin tone: Greens look good on fair skin, purple and blue bring out green and brown eyes, and teal and yellow are universally flattering, says Maulawizada.
Rub your eye shadow brush into your eye shadow, and then swirl the brush on the back of your hand to make sure the color goes on your eyes evenly. Use a brush with natural bristles for best results.
Use your brush to apply shadow on your eyelids, concentrating color near the lashline and brushing up and out. If you’re happy with a minimalist look, you can stop here.
Dip your brush into a darker shade of shadow, and brush the color onto the crease of your eyelids, starting at the outer corner of your eye and brushing it toward the center. The more color you apply, the more dramatic the effect will be.