Search Results for: Marketing
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Little Consumers, Big Marketing
Recently Perri Klass, MD blogged for the New York Times about the Endless Barrage of Hard Sell aimed at our children though marketing messages.
Marketing to Moms Through Dads?
Recently, I had the opportunity to attend and speak at the national marketing-to-moms conference. Sitting through presentations, workshops and general discussions with my marketing industry peers over meals and breaks during the two-day experience, I took mental note of a key theme permeating the conversation: Dads.
Marketing to Moms: Is That Your Reflection on the T.V.?
Recently I was talking with my mother, who is in her 60s, about my older son, who is very vocal. He talks constantly. In admiring her grandsons verboseness and laughing at me and my auditory exhaustion, she was suddenly reminded about mothering my sister at about the same age. She was also very chatty.
Deceptive Marketing in Kids’ Food Can Fool Parents Too
Studies have been out for years reflecting on the numerous amount of food advertisements that consumers are bombarded with everyday, most of which market extremely unhealthy products. More importantly, advocacy groups continue to debate the vast number of ads that are directed towards children encouraging sugary, fatty foods through enticing and clever commercials. Kids are easily swayed to choose food based on how they are packaged.