Search Results for: e-commerce
5 Back-to-School Shopping Hacks Every Mom Should Read
You are likely feeling mixed emotions about sending your kids back-to-school — there’s some excitement about getting back to a regular routine, but there’s also some stress stemming from the high cost of school essentials. In fact, the National Retail Federation estimates that parents will spend around $875 on school purchases.
How Much Do Moms Love Their Smartphones?
Did you know that one in every three moms in the U.S. owns a smartphone? Maybe this shouldn’t come as a surprise. We live in an era of tech savvy mamas – ladies who make up a large portion of digital consumption across all channels, including e-commerce and mobile use. After all, women account for 85% of all consumer purchases and if you want to buy something, its a lot easier to read the reviews of other customers and make purchases online.
Andrea Johnson: Mompreneur Extraordinaire
Andrea Johnson is a lady of many talents. After graduating from Dartmouth College, she went on to earn her MBA from Harvard Business school. Since then, she’s been putting her education to good use as the co-founder of several Internet ventures, while also raising two young children with her husband.
Fashion Friday: How to Wear an Uneven Hemline
Pretty cascading hemlines are a big trend right now and will continue to be for the next couple of seasons, so dont be afraid to invest in this silhouette now. This week, I had Nicole, the fashion director of my e-commerce store elysewalker.com, show how to wear this look. For evening, she wears this Alexander McQueen tunic as a dress with an oversized clutch. For a daytime look, throw on a pair of …
How to Sell Fragrances for Women
Creating and selling a line of fragrances for women can be a fun way to express your creativity while bringing in a bit of extra income. From choosing a selling method to following FDA guidelines for cosmetics, setting up a successful fragrance business requires a carefully thought-out game plan.