6 mins read

When Girl-Power Marketing Accidentally Does the Opposite

A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …

3 mins read

Top 10 Ideas for Starting a Business From Home for Moms

Leave the office politics behind and stay home with your small children by starting a home-based business. Juggling children and a business during the day comes with its own set of challenges, but the potential rewards make it worthwhile. Assess your skills set, financial situation and time constraints before digging in to give your new business the best possible chance of success.

6 mins read

How To Build A Website For Independent Sales Reps

Women earning extra (or sole) income as independent sales representatives isn’t a new trend of the 21st century. There have been “Avon Ladies” for decades, and your own mom probably attended or hosted her fair share of Tupperware parties. Of course, the main difference these days is technology. Leveraging social media to host virtual sales…

26 mins read

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