5 mins read

Unlocking Potential: The Value of Under-the-Radar Academic Programs for High School Students

In the dynamic landscape of high school education, specific programs are hidden gems that offer students unique opportunities to develop critical skills and stand out in the college admissions process. Let’s explore some noteworthy academic programs that often don’t get the attention they deserve.    The AP Capstone Diploma: A Jewel in Advanced Placement’s (AP’s)…

2 mins read

He Said, She Said: Helpfulness At Home

It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space…

5 mins read

Brave New Dads

Now heres a concept that would have made my ’70s mom spit out her martini: Dads who kvetch about the frustrations and joys of changing diapers, setting up playdates, and the best products to use to clean vomit off a highchair. What would have amazed her even more: hundreds of these dads gather annually at daddy conferences. The get-togethers are just as glitzy as marketing-to-moms conventions, with the dads events sponsored by mammoth brands such as Honda, Dove, Kraft and Huggies.