Search Results for: market leader
Girls: One of the Fastest-Growing Sports Markets — and Most Ignored
Last August, a girl made sports headlines. Mo’ne Davis, 13, appeared on the cover of Sports Illustrated after she became the first girl to pitch a shutout game in Little League World Series history. Wait a minute. A teenaged girl on the cover of SI. Not wearing a bikini? Another young female athlete also recently made the news. […]
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Energy Drinks: Do You Know What Your Kids Are Drinking?
This is Part I of Bright Beacon’s series on Energy Drinks. Don’t miss Part II – “Skip The Speed: 5 Reasons Teens Should Avoid Energy Drinks”and Part III – Energy Drinks: The Danger Of Creating “Wide-Awake Drunks” Energy drinks are caffeinated beverages advertised as boosting the immune system, enhancing performance, and creating a buzz or a high. Most parents cannot differentiate between an energy drink and a carbonated soda. And even fewer can explain specifically to their kids why energy drinks might be unhealthy.
Don’t Major in Regret: Smart Ways to Choose Your College Path
Choosing college major? Get smart ways to explore options, find support, and plan your future path without stress. Avoid regret!
Step-by-Step Guide to Finding College Jobs
College is finished, now I need a job? Get your 2026 action plan: ATS resumes, networking, STAR interviews & job market strategies for new grads.