I took my 4-year-old to the grocery store yesterday for our regular semi-weekly trip. He rode in a plastic race-car cart and mostly talked to himself or made various vocal observations about how long the trip was taking (ahem). But when we got to the cereal aisle, he was suddenly completely engaged. (You know where this is going, don’t you?) “Mom! Stop! I want that! Go back! … [Read more...] about The Nag Factor: How Marketers Use Kids To Sell Junk Food
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How To Invest In Your Personal Brand When Finances Are Tight
Why is your personal brand important? Whether you are searching to change careers or grow your network, building a personal brand is worthwhile. Your personal brand is how you promote yourself. Have you ever Googled your name? What comes up in the search when you do? How does the world see you, and how are you mentioned? Personal branding is a great way to influence people's … [Read more...] about How To Invest In Your Personal Brand When Finances Are Tight
Are Breast Enlargement Pills Dangerous?
Breast enlargement pills promise that you can go up a cup or two the natural way, with some marketers claiming that it only takes a month or two to notice pronounced results. But natural breast enhancement supplements, which contain a cocktail of herbs and other botanicals, may not be as safe as you think, says the U.S. Food and Drug Administration. Moreover, they're not likely … [Read more...] about Are Breast Enlargement Pills Dangerous?
Slackers No More: Gen X Parents Raising Amazing Gen Z Kids
Word on the street is that Generation Z is the most significant generation in modern history. As their parents, of course we know our kids are special. But what makes researchers and marketers also say Gen Z is so unique and important? And how have we, their Gen X parents, helped shape them into such fabulous people? First, a quick primer on the two generations. Gen … [Read more...] about Slackers No More: Gen X Parents Raising Amazing Gen Z Kids
He Said, She Said: Helpfulness At Home
It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space is whether marketers’ efforts are too narrowly focused on moms as … [Read more...] about He Said, She Said: Helpfulness At Home