Search Results for: marketing efforts
Girls: One of the Fastest-Growing Sports Markets — and Most Ignored
Last August, a girl made sports headlines. Mo’ne Davis, 13, appeared on the cover of Sports Illustrated after she became the first girl to pitch a shutout game in Little League World Series history. Wait a minute. A teenaged girl on the cover of SI. Not wearing a bikini? Another young female athlete also recently made the news.…
Earth Day Spotlight: Meet Carson With Charity Arrows
You know those amazing stories that instantly touch your heart and bring you joy? This is one of those. Charity Arrows, strives to empower and uplift children and community organizations through sustainable and innovative means. Their organization is dedicated to turning old, unsalvageable, or discarded arrows and repurposing them into meaningful treasures such as pens…
He Said, She Said: Helpfulness At Home
It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space…
Guest Blog: Just Simply…Dad
I dont necessarily think of myself as a modern dad, a todays dad, or even a hip dad. What do I think I am? Just simplydad. Its not a unique title, or even an original one, but recently theres been a bit of a ground swell going on, not unlike my 9-month-olds diaper at times. Im seeing fathers excited to wear it as a badge of honor, celebrated …
That Crybaby, Steve Jobs
Sometimes reading a best-selling book is like going to see a movie all your friends rant that you MUST see. Formula for disappointment. How can anything live up to that kind of hype?