Search Results for: marketing pros
Can’t We Be Girl Scouts and Barbies?
Mattel and Girl Scouts of America announced a new $2 million, three-year partnership in March. The topline is pretty simple: girls in a local scout troupe can earn a new Barbie Be Anything, Do Everything participation patch to sew on their uniforms. Sounds great to me. A simple way for an underfunded non-profit to earn some serious coin to keep doing good for Americas girls. So why does this partnership spew controversy? Actually, there …
Hillary Clinton: “You Can’t Take Criticism Personally, But You Should Take It Seriously”
I was surprised to hear that former First Lady and Secretary of State Hillary Clinton would be addressing a room full of marketing professionals in San Francisco this week. But that didn’t stop me and thousands of others from descending upon Moscone Center to hear what she had to say.In her address at software company Marketos Marketing Nation Summit, Clinton explained how she sees digital marketing driving innovation today, and how it …
The Challenge of “Opting Back In”
I was several months pregnant when we moved to Los Angeles. I left behind a 20 year career in marketing, an extensive business network and a reputation as a trusted consultant and advisor who makes things happen for clients.
NeatDesk Digital Filing System
So as I mentioned in my Tech New Years Resolution post, I never stick to my New Years resolutions and this year was no different. I pretty much fell off the wagon immediately after I wrote my original post but flash forward to May and I have revisited #3 – Monitor my finances weekly.
Brave New Dads
Now heres a concept that would have made my ’70s mom spit out her martini: Dads who kvetch about the frustrations and joys of changing diapers, setting up playdates, and the best products to use to clean vomit off a highchair. What would have amazed her even more: hundreds of these dads gather annually at daddy conferences. The get-togethers are just as glitzy as marketing-to-moms conventions, with the dads events sponsored by mammoth brands such as Honda, Dove, Kraft and Huggies.