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Apple’s big keynote address just wrapped up and there’s still no iPhone 5, although there is a new phone and a new operating system hitting the market. Tim Cook, whohas headed up the company since Steve Jobs’ retirement in August, hosted the event at Apple’s Cupertino campus. He kicked off the event with Good morning, this is my first product launch since being named CEO.

Cell phones come with the usual run-of-the-mill ringtones. Often, the choices are too generic or so common that when you are in a public space and you hear a similar ringtone, you can mistake it as your own. In addition, downloading ringtones can be costly, especially if you want to keep changing ringtones. Make your own ringtones that will stand out from the crowd so that there is no mistaking that it is yours. Furthermore, with your own ringtones, you can give your cell phone its own personality that complements yours.

If you’re a proud owner of an iPhone, you can benefit from its state-of-the-art mechanisms, jam-packed with apps and features, which make it one of the best smart phones available in the market. An iPhone has many tricks up its sleeves to make communication just a little bit more entertaining and life just a little bit easier to organize.