Search Results for: powerful advertising
From Mayweather to Ray Rice: Decoding Sports Media’s Bias Against Women
The past year in many ways has been a very good one in our country’s fight to end violence against women. Last fall, there was intense outcry following the release of the elevator video showing Baltimore Raven’s running back Ray Rice punching his then fiancée. Following that watershed moment, President Obama and Vice President Biden…
Girls: One of the Fastest-Growing Sports Markets — and Most Ignored
Last August, a girl made sports headlines. Mo’ne Davis, 13, appeared on the cover of Sports Illustrated after she became the first girl to pitch a shutout game in Little League World Series history. Wait a minute. A teenaged girl on the cover of SI. Not wearing a bikini? Another young female athlete also recently made the news.…
Can’t We Be Girl Scouts and Barbies?
Mattel and Girl Scouts of America announced a new $2 million, three-year partnership in March. The topline is pretty simple: girls in a local scout troupe can earn a new Barbie Be Anything, Do Everything participation patch to sew on their uniforms. Sounds great to me. A simple way for an underfunded non-profit to earn some serious coin to keep doing good for Americas girls. So why does this partnership spew controversy? Actually, there …