6 mins read

Can’t We Be Girl Scouts and Barbies?

Mattel and Girl Scouts of America announced a new $2 million, three-year partnership in March. The topline is pretty simple: girls in a local scout troupe can earn a new Barbie Be Anything, Do Everything participation patch to sew on their uniforms. Sounds great to me. A simple way for an underfunded non-profit to earn some serious coin to keep doing good for Americas girls. So why does this partnership spew controversy? Actually, there …