5 mins read

Smartphones and Kids: Worth the Wait

I grew up in the technology boom, fascinated by all the latest and greatest things from accessible cell phones to Friendster (totally dating myself) – and have loved every second of it. My personal and professional lives have been forever changed by the evolution of technology, and I’m thrilled that my kids will have access…

5 mins read

Kids and Smartphones: What Age Is The Right Age?

“What age do you think it’s appropriate for my kids’ to have their own smartphone?” It’s a question I get almost daily from the thousands of parents I talk with throughout this country. I’ll be honest – I hate answering this question. First and foremost, I know that most kids are getting their VERY OWN…

1 min read

How Much Do Moms Love Their Smartphones?

Did you know that one in every three moms in the U.S. owns a smartphone? Maybe this shouldn’t come as a surprise. We live in an era of tech savvy mamas – ladies who make up a large portion of digital consumption across all channels, including e-commerce and mobile use. After all, women account for 85% of all consumer purchases and if you want to buy something, its a lot easier to read the reviews of other customers and make purchases online.

4 mins read

Are Smartphones the New Pacifiers?

In times past, parents have pacified unhappy or tired children by giving them a toy or game (or a pacifier). The concept is alive and well today, but something has changed. With the rise of tablets and smartphones, parents are starting to use them to pacify a restless child.