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How Much Do Moms Love Their Smartphones?

Did you know that one in every three moms in the U.S. owns a smartphone? Maybe this shouldn’t come as a surprise. We live in an era of tech savvy mamas – ladies who make up a large portion of digital consumption across all channels, including e-commerce and mobile use. After all, women account for 85% of all consumer purchases and if you want to buy something, its a lot easier to read the reviews of other customers and make purchases online.