Search Results for: target market
What Happens At Target…
I like to observe (and write about!) the mom culture.
Why Mother’s Day Is Marketed To Moms
It’s almost our day, moms. Can you feel it? If you have turned on the TV or logged on to a social media network this week, you probably can. Mother’s Day is upon us and it’s a big deal not just for moms, but retailers. So if Mom is supposed to be queen of the…
Girls: One of the Fastest-Growing Sports Markets — and Most Ignored
Last August, a girl made sports headlines. Mo’ne Davis, 13, appeared on the cover of Sports Illustrated after she became the first girl to pitch a shutout game in Little League World Series history. Wait a minute. A teenaged girl on the cover of SI. Not wearing a bikini? Another young female athlete also recently made the news.…
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Why is Victoria’s Secret Targeting Tweens?
So Victoria Secret released a new line that appears to be targeted at young teens. I dont think Im the only parent who has run from the mall screaming, Why, why cant there be something stylish AND age-appropriate for my 12-year-old?