6 mins read

How To Build A Website For Independent Sales Reps

Women earning extra (or sole) income as independent sales representatives isn’t a new trend of the 21st century. There have been “Avon Ladies” for decades, and your own mom probably attended or hosted her fair share of Tupperware parties. Of course, the main difference these days is technology. Leveraging social media to host virtual sales…

6 mins read

When Girl-Power Marketing Accidentally Does the Opposite

A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …

11 mins read

11 Tips For Stay-At-Home Moms Who Want To Go Back To Work

Stay-at-home moms: Dont fall for the media chatter that opting out of work to raise kids will sound the death knell for your career. It IS possible to get back in. You just need some advice and inspiration.Remember, as a full-time mom, you opted in to the most important job in the world – raising the next generation of capable and responsible adults. There’s no need to regret your decision; it was the …