Picture This – Revamping School Photos
School is well underway and school pictures are just around the corner. The good, bad, ugly and awkward. In the digital age of parenthood, are you still buying them? Today’s school photographers offer retouching and retaking options as an attempt to retain your business. But even those extras come under fire. In the age of…
Insta-perfect Motherhood
I read an article recently about the rise of moms made famous by Instagram. These women have tens or hundreds of thousands of followers in the photo-sharing platform and depict an aesthetically pleasing side of their personal motherhood that Instagram users flock to. (And in some cases, they’re making a great living off of those…
He Said, She Said: Helpfulness At Home
It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space…