4 mins read

The Pancake Pen Makes Breakfast Extra Fun

Offering pancakes in the shape of Mickey Mouses face at restaurants is a brilliant marketing ploy. I know this because I have kids, and my young boys somehow gloss over everything else on the menu to fixate solely on the Mickey Mouse pancake option. And although its only one pancake (and its on a menu that offers multiple servings of pancakes!), they opt for that specific one with the ears. Why? Not the taste. Not the price. Not even the generous layer of whipped cream.

5 mins read

Is All Sugar Created Equal? High Fructose Corn Syrup Myths

I’m sure you’ve seen it. The new campaign for high fructose corn syrup in which the Corn Refiners Association has decided to rebrand and rename their product. Reflecting on changing consumer sentiment around high fructose corn syrup and declining sales, the Corn Refiners Association has petitioned the FDA for a name change to high fructose corn syrup. They want to call it “corn sugar”. The ad campaign is brilliant. Worried, they ask? We are, too, they claim. Only their concern doesn’t stem from the epidemic rates of obesity, diabetes and corn allergies that we are seeing, but rather their concern stems from a 20 year low in the sale of high fructose corn syrup and the impact it is having on the profitability of members of the Corn Refiners Association