It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space is whether marketers’ efforts are too narrowly focused on moms as … [Read more...] about He Said, She Said: Helpfulness At Home
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I admit it. I shamelessly pimp out my kids. Not all of the time, I actually only do it at work. Ironically, it’s my kids who help me create instant chemistry with my colleagues and clients. I realized this early on when I mentioned my leaking, nursing nipples to a colleague, who also happened to be a new mom. She was one of those women at work who never had a kind word to say … [Read more...] about Why I Overshare Parenting Stories at Work
I have a vivid memory of my mother-in-law’s (formerly sparkling) California kitchen floor spattered over RIDICULOUSLY with sweet potatoes, chicken bits and cereal from our then one-year-old twin girls. We were vacationing (if you can call it that), and their routines were disrupted. Routines like New York bagels; my daughters knew the difference. The food they were getting here … [Read more...] about Picky Toddler Eating Tips!
While I was working with a client the other day, she shared about her week’s fun adventures (or as it turned out, not so fun adventures). Her kids had the day off from school, so she decided to load them up and take them to a new trampoline park to keep them entertained for the day. As she watched her kids bounce around with grins from ear to ear, she thought she’d give it a … [Read more...] about Are You Tired Of Peeing Your Pants?
Does social media create serious relationship problems? A new survey out of the U.K. found that more than a third of divorce filings last year contained the word Facebook, according to Divorce Online, a legal services firm. “Affairs happen with a lightning speed on Facebook,” K. Jason Krafsky, who co-authored Facebook and Your Marriage with wife Kelli, told … [Read more...] about Does Facebook Wreck Marriages?