A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys’ song “Girls” to accompany this spot (apparently without the Boys’ permission, but that’s not the point), I got excited … [Read more...] about When Girl-Power Marketing Accidentally Does the Opposite
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Recently Perri Klass, MD blogged for the New York Times about the “Endless Barrage of Hard Sell” aimed at our children though marketing messages. The post underscores the reasons I’ve found myself having conversations with my young sons lately about commercials: what they are, and what they’re trying to accomplish. I want them to understand that just because they see and hear … [Read more...] about Little Consumers, Big Marketing
Recently, I had the opportunity to attend and speak at the national marketing-to-moms conference. Sitting through presentations, workshops and general discussions with my marketing industry peers over meals and breaks during the two-day experience, I took mental note of a key theme permeating the conversation: Dads. Do you notice your significant other being targeted by some of … [Read more...] about Marketing to Moms Through Dads?
Recently I was talking with my mother, who is in her 60s, about my older son, who is very… vocal. He talks constantly. In admiring her grandson’s verboseness and laughing at me and my auditory exhaustion, she was suddenly reminded about mothering my sister at about the same age. She was also very chatty. Apparently my sister’s constant talking about the issues and observances … [Read more...] about Marketing to Moms: Is That Your Reflection on the T.V.?
Studies have been out for years reflecting on the numerous amount of food advertisements that consumers are bombarded with everyday, most of which market extremely unhealthy products. More importantly, advocacy groups continue to debate the vast number of ads that are directed towards children encouraging sugary, fatty foods through enticing and clever commercials. Kids are … [Read more...] about Deceptive Marketing in Kids’ Food Can Fool Parents Too