ModernMom works with select brands, agencies, and organizations on sponsored content, native advertising, product features, and other commercial partnerships designed to be useful and relevant to our audience.

Our goal is simple: sponsored content should still feel like ModernMom content — clear, engaging, useful, and appropriate for our readers.

What We Accept

We may consider sponsored submissions including:

• Sponsored articles
• Native content
• Product features
• Brand stories
• Expert commentary
• Seasonal campaigns
• Giveaways
• Social media partnerships
• Newsletter sponsorships
• Custom content collaborations

All sponsored content is subject to editorial review and approval.

What Sponsored Content Should Do

Strong sponsored content should:

• Provide useful information, ideas, or inspiration
• Be relevant to parents, families, women, or the ModernMom audience
• Offer more than a simple sales message
• Be written clearly and professionally
• Support factual claims with credible sources where appropriate
• Make any commercial relationship transparent
• Fit naturally within ModernMom’s editorial environment

We are more interested in content that helps the reader than content that simply describes a product.

What We Generally Do Not Accept

We may decline submissions that are:

• Pure advertisements presented as articles
• Press releases
• Heavily promotional or repetitive
• Misleading or unsupported
• Poorly written
• Unrelated to the ModernMom audience
• Built primarily around keyword stuffing or backlinks
• Previously published in substantially identical form
• Generated primarily by AI without meaningful human authorship and review
• In conflict with ModernMom’s editorial or advertising standards

Disclosure

All paid, sponsored, gifted, affiliate, or otherwise commercial relationships must be disclosed before publication.

ModernMom will clearly identify sponsored or paid content in accordance with applicable advertising and disclosure requirements.

Advertisers should not attempt to disguise sponsored content as independent editorial coverage.

Claims and Accuracy

Advertisers are responsible for ensuring that all claims made in submitted materials are accurate and supportable.

For health, wellness, financial, legal, scientific, or other regulated or high-risk topics, we may request:

• Supporting studies
• Citations
• Substantiation documents
• Expert credentials
• Regulatory or legal review

ModernMom may remove or revise claims that cannot be adequately supported.

Links

Sponsored content may include approved links to relevant advertiser pages.

We reserve the right to:

• Limit the number of links
• Remove irrelevant links
• Reject links that appear manipulative or misleading
• Determine whether links are appropriate for the final content

Link placement is subject to editorial and SEO review.

Content Length

For most sponsored articles, we recommend approximately 700–1,200 words, unless otherwise agreed.

Longer or shorter formats may be appropriate depending on the campaign.

Images and Creative Assets

Advertisers may be asked to provide:

• High-resolution images
• Logos
• Product photography
• Video
• Approved brand assets
• Image credits
• Usage permissions

All submitted assets must be owned by the advertiser or properly licensed for publication.

ModernMom may crop, resize, format, or decline assets that do not meet site requirements.

Editorial Review and Revisions

ModernMom retains final editorial control over sponsored content published on the site.

We may edit for:

• Grammar
• Clarity
• Structure
• Length
• Tone
• Formatting
• SEO
• Headlines
• Accessibility
• Audience fit

Substantive changes to advertiser messaging may be returned for approval where appropriate.

However, payment does not guarantee that submitted copy will be published exactly as provided.

AI-Generated Content

AI may be used as a supporting tool for brainstorming, research, or editing, but advertisers must disclose substantial AI use if requested.

Submitted content must be reviewed by a responsible human editor and must meet the same standards for accuracy, originality, and quality as any other sponsored submission.

ModernMom may reject content that appears generic, inaccurate, repetitive, or primarily machine-generated.

Republishing

Unless otherwise agreed in writing, sponsored content created specifically for ModernMom should not be republished in identical form elsewhere during the agreed campaign period.

Advertisers may generally share and promote the published ModernMom URL through their own channels.

Any broader republication rights should be agreed upon before publication.

Timing

Sponsored content should be submitted with sufficient lead time for:

• Editorial review
• Revisions
• Approvals
• Asset preparation
• Scheduling
• Disclosure setup

Campaign deadlines should be discussed in advance.

Before You Submit

Please be prepared to provide:

• Company or brand name
• Contact name and email
• Campaign objective
• Proposed topic or title
• Draft content or detailed brief
• Target publication date
• Relevant links
• Product or service information
• Required disclosures
• Supporting sources or claims documentation
• Images or creative assets
• Any legal or compliance requirements
• Whether the content has appeared elsewhere

Ready to Work With ModernMom?

If you’re interested in sponsored content, advertising, product features, or a custom partnership, submit your campaign details through our Advertising & Partnerships form.

We’ll review the opportunity and let you know whether it’s a fit for the ModernMom audience.