Joanie Demer and Heather Wheeler, founders of TheKrazyCouponLady.com and authors of PIck Another Checkout Lane, Honey are two stay-at-home moms on a mission to help you save $10,000 in a year. Once college roommates, Joanie and Heather now balance the The Krazy Coupon Lady along with Pull-ups and sippy cups. They are both passionate about empowering women to take control of their financial lives and have fun at the same time! Joanie and her husband, an active duty member of the military, currently reside in California with their son and daughter. Heather and her husband, a high school teacher, live in Idaho with their two sons.