Search Results for: cultural advertising
Can’t We Be Girl Scouts and Barbies?
Mattel and Girl Scouts of America announced a new $2 million, three-year partnership in March. The topline is pretty simple: girls in a local scout troupe can earn a new Barbie Be Anything, Do Everything participation patch to sew on their uniforms. Sounds great to me. A simple way for an underfunded non-profit to earn some serious coin to keep doing good for Americas girls. So why does this partnership spew controversy? Actually, there …
Brave New Dads
Now heres a concept that would have made my ’70s mom spit out her martini: Dads who kvetch about the frustrations and joys of changing diapers, setting up playdates, and the best products to use to clean vomit off a highchair. What would have amazed her even more: hundreds of these dads gather annually at daddy conferences. The get-togethers are just as glitzy as marketing-to-moms conventions, with the dads events sponsored by mammoth brands such as Honda, Dove, Kraft and Huggies.
Trapped Inside the “Mom Bubble”
I love being a writer, but one of the hardest things about my job is that I do it alone, in my house, all day long. If it were not for my children and their after-school activities, I am quite sure that weeks would go by in which I wouldnt actually speak to another living soul.