Last Christmas, Peggy Orenstein published an essay in The New York Times Magazine mulling her 3-year-old daughter’s obsession with the various Walt Disney Princesses.

As a feminist mother, she was taken aback by the princess craze (which has catapulted from $300 million to $4 billion annual profits since its introduction in 2001) and the girlie-girl culture that has risen around it.

The book will pick up where the princess piece left off. A series of interconnected, reported essays, it will have the same pithy, exploratory, occasionally exasperated tone as that now- notorious article. It will be squarely from a mother’s perspective, one who is trying to do the right thing by her daughter, yet who confronts her personal contradictions and biases at every turn.

About the Author: Peggy Orenstein is an internationally recognized writer, editor and speaker about issues affecting girls and women. A contributing writer to The New York Times Magazine, her work has also appeared in The Los Angeles Times, USA Today, Elle, Vogue, Parenting, The New Yorker, MORE, Mother Jones, and Salon.