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Removing Gender Bias in Children’s Clothing
When one mom's letter to the Land's End clothing company went viral last year after discovering the brand didn't offer science-themed T-shirts for girls, only boys, it brought a lot of attention to the gender-neutrality movement that so many have been working on. According to Today, New Jersey mom Lisa Ryder told the company that…
Girls: One of the Fastest-Growing Sports Markets — and Most Ignored
Last August, a girl made sports headlines. Mo’ne Davis, 13, appeared on the cover of Sports Illustrated after she became the first girl to pitch a shutout game in Little League World Series history. Wait a minute. A teenaged girl on the cover of SI. Not wearing a bikini? Another young female athlete also recently made the news.…
Can’t We Be Girl Scouts and Barbies?
Mattel and Girl Scouts of America announced a new $2 million, three-year partnership in March. The topline is pretty simple: girls in a local scout troupe can earn a new Barbie Be Anything, Do Everything participation patch to sew on their uniforms. Sounds great to me. A simple way for an underfunded non-profit to earn some serious coin to keep doing good for Americas girls. So why does this partnership spew controversy? Actually, there …
Little Consumers, Big Marketing
Recently Perri Klass, MD blogged for the New York Times about the Endless Barrage of Hard Sell aimed at our children though marketing messages.
Your Child’s Privacy Has Flown the Coop
Angry Birds, one of the most popular game apps ever, lets you take out frustrations vicariously by flinging digital birds at pigs. But, it isnt as innocent as may seem. In addition to wasting time, the app has been known to store personal info such as location to target specific ads at you. And its not alone.