1 min read

Picture This – Revamping School Photos

School is well underway and school pictures are just around the corner. The good, bad, ugly and awkward. In the digital age of parenthood, are you still buying them? Today’s school photographers offer retouching and retaking options as an attempt to retain your business. But even those extras come under fire. In the age of…

2 mins read

Insta-perfect Motherhood

I read an article recently about the rise of moms made famous by Instagram. These women have tens or hundreds of thousands of followers in the photo-sharing platform and depict an aesthetically pleasing side of their personal motherhood that Instagram users flock to. (And in some cases, they’re making a great living off of those…

2 mins read

About Those New Year’s Resolutions…

It’s the last day of February. Are you still following your new year’s resolutions? I tend to make the same resolutions every year: have better posture, eat more whole foods, and be more present. And related to the last one… put the screen down. It’s the worst when my child says to me, “Mom, put…

2 mins read

He Said, She Said: Helpfulness At Home

It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space…

3 mins read

Why Mother’s Day Is Marketed To Moms

It’s almost our day, moms. Can you feel it? If you have turned on the TV or logged on to a social media network this week, you probably can. Mother’s Day is upon us and it’s a big deal not just for moms, but retailers. So if Mom is supposed to be queen of the…