School is well underway and school pictures are just around the corner. The good, bad, ugly and awkward. In the digital age of parenthood, are you still buying them? Today’s school photographers offer retouching and retaking options as an attempt to retain your business. But even those extras come under fire. In the age of positive body image, does your beloved tween really … [Read more...] about Picture This – Revamping School Photos
Insta-perfect Motherhood
I read an article recently about the rise of moms made famous by Instagram. These women have tens or hundreds of thousands of followers in the photo-sharing platform and depict an aesthetically pleasing side of their personal motherhood that Instagram users flock to. (And in some cases, they’re making a great living off of those captured and shared moments.) But I found it … [Read more...] about Insta-perfect Motherhood
About Those New Year’s Resolutions…
It’s the last day of February. Are you still following your new year’s resolutions? I tend to make the same resolutions every year: have better posture, eat more whole foods, and be more present. And related to the last one… put the screen down. It’s the worst when my child says to me, “Mom, put your phone down!” Or, “Mom, look at me!” Oops. I’m guilty. But mobile … [Read more...] about About Those New Year’s Resolutions…
He Said, She Said: Helpfulness At Home
It’s January and in my job helping brands market to you, that means it’s time for experts to announce what the “new” marketing-to-moms trends will be for the new year. And every year for the past several, the “new” thing has been the same “old” thing: dads. A lot of chatter in the marketing-to-moms space is whether marketers’ efforts are too narrowly focused on moms as … [Read more...] about He Said, She Said: Helpfulness At Home
Why Mother’s Day Is Marketed To Moms
It’s almost our day, moms. Can you feel it? If you have turned on the TV or logged on to a social media network this week, you probably can. Mother’s Day is upon us and it’s a big deal not just for moms, but retailers. So if Mom is supposed to be queen of the day lavished with attention, why is Mom the recipient of so many messages marketing Mother’s Day gift ideas? Here are … [Read more...] about Why Mother’s Day Is Marketed To Moms