Let’s talk about coupons. When is the last time you gave serious thought to the subject of these little money-saving pieces of paper? To me, there is something strangely nostalgic about coupons, as the one marketing tactic my mother and her mother may have seen in the weekly circular, clipped with scissors and filed away in their purses. And here I am, two generations … [Read more...] about The C Word – Let’s Talk About Coupons
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys’ song “Girls” to accompany this spot (apparently without the Boys’ permission, but that’s not the point), I got excited … [Read more...] about When Girl-Power Marketing Accidentally Does the Opposite
On the heels of my third maternity leave and re-entry to my day job marketing products to moms, I find myself consciously evaluating the new baby brands and products in my own home - the things that have become part of my daily routine (and sanity!). The baby products market is a $6 billion industry… so why did I choose these particular items? Because Baby No. 3 is … [Read more...] about Buy, Baby, Buy: How Did You Decide What To Purchase?
I took my 6-year-old son to the toy section recently to find a birthday gift for his friend Tessa. As a kid with no sisters, I knew this would be a great opportunity to follow him around the aisles and observe my little LEGO master in his boyish decision-making. Do you remember growing up playing with LEGOs? I don’t. I was a Little People kid who loved making houses and roads … [Read more...] about Pink Washing: Could It Be Good for Girls?
Recently Perri Klass, MD blogged for the New York Times about the “Endless Barrage of Hard Sell” aimed at our children though marketing messages. The post underscores the reasons I’ve found myself having conversations with my young sons lately about commercials: what they are, and what they’re trying to accomplish. I want them to understand that just because they see and hear … [Read more...] about Little Consumers, Big Marketing