How to Apply Makeup for Older Women


If you think that just because you’re getting older you have to cut back on or quit wearing makeup altogether, you are mistaken. On the contrary, wearing makeup the right way can enhance your looks when you are older, just like it did when you were younger. You just need to know what you are doing.


Before you apply any makeup, moisturize your skin. You may also want to include an anti-aging routine. Encourage cell turnover by using a product that contains a retinoid or an alpha hydroxy acid. Stimulate new collagen by using a product that contains vitamin C or a vitamin C derivative. Products that include copper peptides can be effective for collagen stimulation, too.

Muted Colors

When you are older, you can wear a lot of makeup, just cut back on the color and place your makeup strategically to enhance what you want to bring out and minimize what you don’t. For example, avoid shimmer like the plague. Save that for the 20-somethings. Shimmer is only going to enhance your pores and fine lines, and that is what you are trying to minimize. If you are going to a party and simply must put on some shimmer, put it on the outside of your cheeks, near your hairline. Use neutral colors on your eyes, such as taupe and pink for blush.

Your Lips

Ditch the red lipstick. If red has been your go-to lipstick for most of your life, it’s time to bid it farewell. Red is much too harsh and minimizes your mouth. You want to go to a softer, more muted look. A pink or rosy shade is better. If your lips have thinned, trace the outside of your lip line with a pencil that is the same color as your lips before applying your lipstick.


As far as foundation goes, mineral makeup may be all the rage, but as you age, you want to focus on a foundation that is going to moisturize your skin. Mineral makeup may set in your wrinkles, making them more noticeable, which you want to avoid. Try using a liquid or a cream foundation instead.


Eyebrows frame your face and draw attention to your eyes. But when you age, your eyebrows thin. Keep them looking their best by filling them in with eyebrow pencil, and if you have stray or wiry hairs, control them with a brow gel.


Keep updating your look. It’s a good idea to visit a department store makeup counter every two years. Ask for a makeover to learn what the new products are and what looks good on you. If your makeup is outdated, you look outdated, too.



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