3 mins read

Marketing to Moms Through Dads?

Recently, I had the opportunity to attend and speak at the national marketing-to-moms conference. Sitting through presentations, workshops and general discussions with my marketing industry peers over meals and breaks during the two-day experience, I took mental note of a key theme permeating the conversation: Dads.

3 mins read

About Drinking and Pregnancy

It is common knowledge that a woman should never let a drop of alcohol pass her lips when she has a bun in the oven. In fact, drinking during pregnancy has become a true taboo, resulting in verbal attacks of irresponsible women by onlookers. All the same, little is actually known about the subject. Adamant supporters of the movement to avoid drinking during pregnancy may not know exactly what they are fighting for.