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Would Private Label Work for Your Product Idea?

Sandy Abrams0

I just did a segment on FoxBusinessLive.com and talked about provate label options. Private labelling is when you make your product but you make it for another company to call their own. For example, we made our Moisture Jamzz Moisture Gloves and then made special packaging for them so that they could be sold under the Bath & Body Works name, or H2O PLUS name etc. It’s a great way to generate income and get exposure for your product, however, it doesn’t build up your brand. But it is meaningful to tell retail buyers that those other big companies chose to put their name on your product. Then you can close a deal with other big retail chains to sell your brand in their stores. So for stores that only sell their own brand, if you feel that your product help to make theirs better in some way, it may be a great match for a private label project!
I had a fun remote for @FBNLive this AM from L.A. Love Tracey & Chris! Thanks for having me! http://bit.ly/aNnpZk

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Sandy Abrams made her dream come true when she had an Ah-ha moment & turned it into a multi-million dollar biz (www.moisturejamzz.com). A self-taught entrepreneur, Sandy had the passion & persistence to roll up her sleeves & learn on the fly. After years of sweat equity, she turned her naivite into success and savvy. Her signature product, Moisture Jamzz Moisture Gloves quickly became a top-selling accessory in the beauty/spa industry, sold in Bed, Bath & Beyond, LinensNThings, QVC, Bloomingdales and private labeled for some of the biggest names in beauty: Estee Lauder, Bath & Body Works, H2O PLUS, Crabtree & Evelyn, Bare Escentuals. To help others turn their ideas into reality, Sandy published, Your Idea, Inc. (www.yourideainc.com) and put her inspirational, motivational advice & anecdotes into this entrepreneurial guide book. Her casual, conversational tone feels like a best friend who has been there, done that & is now sharing her wisdomand her mistakes! Sandy is a mom to two teenage boys. Sandy Abrams