6 mins read

When Girl-Power Marketing Accidentally Does the Opposite

A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …

7 mins read

Save a Life – Learn How to Avoid and Escape a Rip Current

At the beach at Cape Canaveral, nineteen-year-old Josh Scurlock looks out at the water. The larger than normal waves look rough but not too rough so he and a friend go out in them to play. A strong swimmer Josh loves the ocean and his new Florida home just five blocks from the beach. Its Saturday and the sun is out and there is no school and nothing at all is wrong in the world. Josh Scurlock. Having recently moved to Florida from Indiana, he doesnt notice or even know how to notice the rip current that will sweep him out to sea and away from his friend. Once caught in its pull, his instincts are to head back in. The land is where safety is and something is pulling him away from it, so he fights. Swimming as hard as he can for as long as he can with his friend on the beach now yelling for help Josh Scurlock tires and drowns. And though a heroic surfer eventually makes it to him and brings him to shore he cannot be revived. Josh never sees twenty.

9 mins read

Earth Day Spotlight: Meet Carson With Charity Arrows

You know those amazing stories that instantly touch your heart and bring you joy? This is one of those. Charity Arrows, strives to empower and uplift children and community organizations through sustainable and innovative means. Their organization is dedicated to turning old, unsalvageable, or discarded arrows and repurposing them into meaningful treasures such as pens…