Search Results for: market leader
Girls: One of the Fastest-Growing Sports Markets — and Most Ignored
Last August, a girl made sports headlines. Mo’ne Davis, 13, appeared on the cover of Sports Illustrated after she became the first girl to pitch a shutout game in Little League World Series history. Wait a minute. A teenaged girl on the cover of SI. Not wearing a bikini? Another young female athlete also recently made the news.…
When Girl-Power Marketing Accidentally Does the Opposite
A few weeks ago, start-up toy company GoldieBlox posted this video and the interwebz exploded, as they say.And at first, all caught up in the cuteness of the three little actresses and the cleverness of the way the brand altered the lyrics to Beastie Boys song Girls to accompany this spot (apparently without the Boys permission, but thats not the point), I got excited watching it.And then like a mosquito bite on …
Energy Drinks: Do You Know What Your Kids Are Drinking?
This is Part I of Bright Beacon’s series on Energy Drinks. Don’t miss Part II – “Skip The Speed: 5 Reasons Teens Should Avoid Energy Drinks”and Part III – Energy Drinks: The Danger Of Creating “Wide-Awake Drunks” Energy drinks are caffeinated beverages advertised as boosting the immune system, enhancing performance, and creating a buzz or a high. Most parents cannot differentiate between an energy drink and a carbonated soda. And even fewer can explain specifically to their kids why energy drinks might be unhealthy.
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How To Invest In Your Personal Brand When Finances Are Tight
Why is your personal brand important? Whether you are searching to change careers or grow your network, building a personal brand is worthwhile. Your personal brand is how you promote yourself. Have you ever Googled your name? What comes up in the search when you do? How does the world see you, and how are…