Have you ever stopped to think about why you buy the things you do for yourself and your family? Do you notice ads that speak directly to you as a mom? As a marketing communications consultant to big brands, Liz Hawks works to help the people behind the products resonate better with you, the keeper of the purse strings. A mom of three, and SVP and partner at FleishmanHillard, the no. 1 global communications agency, Liz founded and chairs the firms marketing-to-moms practice group, called FH Moms. The group specializes in bridging the gaps between marketers and moms, who are responsible for 85% of all household purchase decisions. Between client calls and little league games, Liz is a regular speaker at national marketing conferences and is frequently interviewed by industry magazines.