After Consumer Reports said that it wouldn’t recommend the iPhone 4 for antenna reception issues when users hold it a certain way, the reputation of the new iPhone has been tarnished. After weeks of trying to avoid the iPhone issues, it appears that Apple may be ready to discuss it at a press conference to be held Friday, July 16.
Many people are speculating that Apple will give away free bumper cases to those who purchased the phone. That would prevent a person's hand from coming into contact with the phone's antenna, which is built into its exterior metal strip. But others feel that Apple will announce a recall, fix customer’s existing phones or give them a modified new one. Apple certainly realizes their reputation is at stake. Besides that, a recall would be an extremely costly endeavor.
According to a calculation made by Bernstein Research analyst Toni Sacconaghi, a recall of the iPhone 4, though highly unlikely, would cost Apple $1.5 billion. Big mistakes cost big bucks to fix.