Isabella Rossellini Touts Italian Luxury

Lancome has Juliette Binoche, Marc Jacobs has Victoria Beckham, and now Isabella Rossellini, 55, Italian screen icon and model, and mom to Elletra, 24, and Roberto, 11, is the newest international mom to be chosen as the face of a major advertisement campaign. Isabella will be the spokesperson for her home country’s “Made in Italy” marketing push. Her job? Encouraging Americans to purchase Italian luxury projects–everything from car to jewelry to accessories. Isabella will appear in print, television, and online ads encouraging Americans to, “Let yourself be charmed by an Italian.”

Italian Trade Commissioner, and executive director for the United States, Aniello Musella, says, “Ms. Rossellini is the very definition of Italian elegance and culture we wish to celebrate in this new advertising campaign.”