Supermodel and mom of three Heidi Klum already has her
outfit picked out for the Academy Awards next month: A red couture gown
designed by John Galliano. However, the crimson color wasn¹t chosen just to
complement Heidi’s golden locks — it symbolizes her participation in
raising awareness for women’s growing risk of developing heart disease.
Heidi joined forces with the Diet Coke Red Dress Program, a collaboration
between the soda brand and The Heart Truth, a national awareness campaign
devoted to women and heart disease, sponsored by the National Heart, Lung,
and Blood Institute, of the National Institute of Health (NIH).
“Heidi Klum’s participation helps make this program even bigger and gives
consumers a great way to become involved and learn more about a crucial
women’s health issue,” said Caren Pasquale Seckler, group director of Low
Calorie Colas, a division of Coca-Cola North America.
According to the National Coalition for Women with Heart Disease, “Heart
disease is the leading cause of death of American women. Each year, 43% of
American women’s deaths are caused by cardiovascular disease (heart disease
or stroke). However, despite this grim statistics, currently women comprise
only 25% of participants in all heart-related research studies. Women with
diabetes, high-blood pressure, and those who are obese or smoke are most at
risk for the disease.
Now until March 10, 2008, you can enter for a chance to win Heidi’s gown
through a Diet Coke sweepstakes at mycokerewards.com. For every sweepstakes
entry, Diet Coke will make a donation to the NIH in support of women’s heart
health research and awareness so enter away!