Designing Dad Alert: Matthew McConaughey Creates a Beachy Clothing Line

Surf-loving dad-to-be Matthew McConaughey is taking his love for the beach one step further, by creating his own clothing line, Us Weekly reports. Matt is calling the line “Just Keep Livin’,” his personal mantra and production company title and His inspiration for the line? Himself, in part. “There’s a perception of me as a beach guy,” the actor has said.

Matt’s rep calls the line, which will offer anything and everything for the beach, T-shirts to swimsuits to Frisbees, “a one-stop shop for every-thing you need for the beach.” Matt’s clothing will be available through this website, www.matthewmcconaughey.com sometime this summer.

Though, I wonder when Matt will get a chance to wear his togs, considering he is expecting his first child this summer, with his girlfriend, Brazilian model Camila Alves, 25. Hopefully, he will be making some surf-style burp cloths!