It looks like little Dannielynn Birkhead is following in her mother’s modeling footsteps.

The six-year-old daughter of the late Anna Nicole Smith will star in the spring 2013 Guess Kids campaign – two decades after the Playboy playmate posed for Guess herself.

(Image Credit: Guess Inc.)

Shot in Malibu, California, the images show her frolicking on the beach in a denim skirt and white denim vest.

“Dannielynn has the same playful spirit that her mother had on a set,” said Paul Marciano, the Creative Director of Guess Inc. who signed Anna Nicole as the face of the label back in 1992.

“She is a second-generation Guess girl, which makes this campaign a first for us.”

(Anna Nicole in 1992 and Dannielynn in 2012)

Smith died of an accidental drug overdose in 2007 at the age of 39. Her daughter was just five months old at the time. Since then, Dannielynn has lived with her father Larry Birkhead.

“Dannielynn had fun paying tribute to her mom with the Guess ad campaign, but it is back to school for her,” Birkhead told Entertainment Tonight. “The first thing she asked is ‘When will I be on the shopping bags like Mommy?’”

The new campaign also stars Peyton Edmunds the daughter of music industry veteran Babyface. It will be unveiled in mid-January.