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The job application is more than a formality or part of office paperwork. The job application and your resume will be evaluated and you will either receive a form letter stating the company is not interested in you, or you will be selected to move onto the next round of the job selection process–the interview. In a competitive job market, the best way to make your application end up in the interview pile is to make it stand out. Standing out means it is legible, complete, concise and intriguing to the reviewer. Use the same action verbs you would use on a resume and include skills, hobbies and awards that make up your unique experience to show what you have to offer this particular company.